Content Design and strategy
I design clear and meaningful content that guides and empowers users. Working embedded within design teams, I craft end-to-end experiences in both English and Spanish, ensuring your product speaks to diverse audiences at every touchpoint.
“Hana is a great designer, not only as a creative UX writer and content designer, but also as a researcher and creative person.”
Marc Roca, Service and Design Head
My approach
With 15+ years of experience in digital content and 9+ years in user experience, my approach combines UX principles with content strategy to ensure alignment between usability and business goals.
I’ve helped companies across various industries refine their messaging, improve user engagement, and increase conversion rates.
Collaborating closely with product, research, and engineering teams, I enjoy contributing to design decisions and process improvements.
I can also provide support as a UX Project Manager for small businesses and agencies. From understanding client requirements to reviewing the final deliveries. I coordinate and oversee all UX initiatives, keeping teams and stakeholders aligned.
Whether you need ongoing embedded support or project-based consulting, I’ll help you design content that drives business growth.
What I can help you with
Onboarding and activation
I refine user onboarding experiences by defining user flows, simplifying copy, and guiding users through clear steps so they quickly understand value and stay engaged.
New feature design and communication
I collaborate with product and design to define messaging, in-product guidance, and transactional emails and notifications that introduce new features in a simple and intuitive way.
Marketplace and multi-role experiences
I help structure journeys for platforms that serve different user types, like buyers, sellers, or business accounts, catering to their needs while maintaining brand consistency.
Research-driven content improvements
I partner with UX researchers to plan and analyze tests and workshops, then turn insights into content that improves clarity, usability, and overall product performance.
My services
Content Design and UX Writing
I craft clear, concise, and user-friendly interface copy for product screens, landing pages, onboarding flows, error messages, emails, and notifications that guide users through every interaction.
Content Strategy and IA
I map user journeys, conduct content audits and competitive analysis, and create information architecture that builds the foundation for user-centered experiences.
Brand voice development
I develop voice and tone guidelines, style guides, and documentation that create a consistent, authentic voice reflecting your brand’s personality. These systems empower teams and AI tools to maintain consistency at scale.
Bilingual localization (ES/EN)
I create and localize content in English and Spanish for global and Spanish-speaking markets (Spain and LATAM), from interface copy to full content strategies.
Related case studies
