Strategic Content Designer and career mentor

I work with your team to design clear, user-centered digital experiences and help creative professionals build meaningful careers.

About me

I’m a writer with over 15 years of experience in the digital world, combining creativity and strategy to help teams design products that people enjoy using.

I’ve worked with global brands such as Wallapop, Accenture, Mango, and SEAT, partnering with cross-functional teams to create clear, consistent experiences that meet users’ needs and help businesses grow.

I’m also committed to mentoring and workshop facilitation, guiding creatives through their careers with clarity and confidence.

Happy customers

My services

Content Design and Strategy

I design content that makes products clearer and more intuitive. Embedded in design teams, I define end-to-end experiences, from initial exploration to user testing.

My work covers apps and web interfaces, landing pages and emails, including the writing and localization of all user touchpoints in English and Spanish.

Workshop facilitation

I design and facilitate highly collaborative workshops based on Design Thinking, creativity exercises, and expressive arts methods.

I guide teams and individuals through blocks and complex challenges, creating space to pause and reflect on their goals and next steps with intention.

Career mentorship

Thinking about a career change or finding your way into content design or other creative fields?

I guide creatives like you through career transitions using coaching and mentorship best practices and leveraging my industry expertise to help you build a fulfilling professional path.

Featured projects

A selection of my recent work.

Designing a price negotiation flow for Wallapop’s marketplace

Lifecycle communication and email strategy for TribeScale (B2B SaaS)

Improving onboarding and car enrollment for My SEAT App

What people say

Feedback from clients and mentees

“I worked for a few months as a manager in the design sub-team where Hana contributed as a Content Designer. She has been a very professional collaborator and, despite the challenges of working in a different time zone, she was proactive and dedicated.

She managed to handle projects for three different product teams while maintaining quality, meeting deadlines, and suggesting process improvements. I recommend working with Hana to anyone looking to benefit from the skills of a great professional.”

Abel Bueno

Product Design Manager at Wallapop

“Hana is a great designer, not only as a content designer, but also as a researcher and creative person.

She always brings an exceptional willingness to collaborate, being proactive and committed to her work and the tasks that the rest of the team has to perform, adding new perspectives and a willingness to help and support them.

Hana is a valuable team player, with attention to detail, honest and able to face any challenge with positive humor and good vibes.

She goes above and beyond her duties, crafting high-level deliverables, dealing with clients, understanding project needs, and keeping challenges focused on the right path.”

Marc Roca

Design Head at C14 (SEAT/CUPRA)

“I’ve had the pleasure of working with Hana for a short but intense period of time. During this period, I have been able to enjoy her professionalism and commitment to the company.

Hana is a great professional, methodical and passionate about her work. A very versatile profile that thrives in everything related to UX design and product.

Her orientation to detail and ability to put herself in the user’s shoes, makes her a person of great value for any product team.

Without any doubt, I would work with her again.”

Alexis Roqué

TribeScale

Latest insights

Thoughts on design, career development, and creativity

Career growth

Five strategies to build confidence when changing careers

A career change always brings uncertainty. With these tips, you can do it with confidence.