Designing a price negotiation feature for Wallapop marketplace

Client: Wallapop Year: 2024-25 Designing a price negotiation feature for Wallapop’s marketplace Content Design UX Writing Back to Portfolio Challenge Wallapop, Spain’s leading second-hand marketplace, wanted to address one of its most recurrent pain points: the back-and-forth price negotiation happening through chat, which was often time-consuming and hard to manage for both buyers and sellers. […]

Building a new email onboarding strategy for Lingokids

Client: Lingokids Year: 2023-2024 Building a new email onboarding strategy for Lingokids Content Design Product emails Back to Portfolio Challenge Lingokids is an educational app that helps children learn through interactive games, videos, and activities. The challenge was to design an onboarding strategy that would help new families quickly start playing (activation), build a habit […]

Improving onboarding and car enrollment for My SEAT App

Client: SEAT (C14 agency) Year: 2020 Improving onboarding and car enrollment for My SEAT App Content Design UX Writing Back to Portfolio Challenge My SEAT App is a free app that allows turning older SEAT models into a connected car with the help of an additional connectivity device, the SEAT DataPlug.I was brought in to help […]

Mobile app design for Buengo (C2C marketplace)

Client: Buengo Year: 2017-18 Mobile app design for Buengo (C2C marketplace) UX Design UX Writing Back to Portfolio Challenge Buengo aimed to disrupt the way non-profits and individuals raise money by launching a mobile app that combines a local second-hand marketplace with fundraising features, supporting multiple user goals within a single product. Solution Based on UX […]

Optimizing the onboarding process of TribeScale (B2B SaaS)

Client: TribeScale Year: 2017-18 Optimizing the onboarding process of TribeScale (B2B SaaS) Content Design UX Design User Research Back to Portfolio Challenge TribeScale was a web and mobile-based team management platform that aimed to bring the agility and high performance of startup teams to companies of all sizes. While acquisition and conversion weren’t an issue, […]

Lifecycle communication and email strategy for TribeScale (B2B SaaS)

Client: TribeScale Year: 2017 Designing a customer lifecycle communication strategy for TribeScale (B2B SaaS) Product emails Copywriting Content Design Back to Portfolio Challenge TribeScale was a web and mobile-based team management platform designed for team alignment and communication. Users were signing up to TribeScale, but many struggled to take the right next steps. User communication […]